If you are looking for a good surf shop on St. Pete Beach, Lenny's is the place to go. You will find everything here from surf gear, board shorts, reef sandals, and cycling stuff. Great selection of surf clothing and accessories. They also have a nice selection of girl's clothing from the top surf and skate board brands. This is the only store of this kind on St. Pete I know of, so this is definitely where you want to go.