Kroger has a good coupon policy (they price-match, double up to $1 and triple up to .50). Also you can use up to 3 of the same coupons on one trip, which beats Meijer where you can only double 1 per order. They have average everyday prices; Meijer is lower. Most weeks they have loss-leaders which are worth stopping in for. Service is usually friendly although I've run across some older ladies at the CS desk who are pretty nasty (I just try to avoid them).