Kroger is rather ordinary as supermarkets go, although the layout of this particular is very easy to follow and makes shopping that much easier.
What makes Kroger stand out are the deals that they run fairly regularly particularly the "10 for $10" promotion where you can mix and match select items in the store, each for a dollar. The other promotion that makes Kroger stand out is the "triple-double" coupons special. They will triple coupons up to fifty cents and double coupons up to one dollar.
Watch the circulars for these specials, they'll save you tons of money!