That's their slogan. This is where we purchase the sturdy Carhartt clothing for my husband to work in. They also carry sporting goods, pet supplies, saddles, tack, paint, fencing, plumbing, hardware, outdoor gear, Western clothing and so much more. Just inside to the middle is a gift section complete with greeting cards. They hold pet adoption hours too. The prices are great. Plenty of parking. Whether you are a farmer, animal lover, or sportsman, you can find most of the supplies and equipment you need here. The slogan is no joke!