Located conveniently on the corner of Telegraph and Haste in Berkeley, Joy's is the go-to place to get your Cal Logowear. At Joy's you find tons of Cal related clothing and accessories for the entire family. You can get your Berkeley sweatshirts, backpacks, hats, key chains, tees, pillows, blankets, classic striped rugby shirts. Joy's also offers custom embroidery services. A lof of the Berkeley student clubs and fraternities/sororities go to Joy's to have custom embroidery shirts/hats made. Prices are really reasonable.
You can also find Bearbands, the Lance Armstrong like bracelets that support Berkeley Football.