With mixed reviews about this place 'not being local serving,' I did not know what to expect, but, as a foody I do not know how I overlooked this place! The food was GREAT, wait staff was excellent, the place is CLEAN, parking easy (in their own lot right beside the restaurant). I thought the PRICES REASONABLE for what you get. First: THE FOOD, as shown on Diners, Drive-ins, and Dives he grinds his own every day with high quality beef. This costs money. Neighbors--get over it. This is NOT a local serving fast-cheap-food-restaurant, it is a destination for the best hamburger. My hamburger was $10.75, fries $3.25. Cheesecake Restaurant (chain) charges $12.00 for their best hamburger. I thought the prices were reasonable for what you get. The fries are as good as In-and-Out-Burger. There is a nice choice of several hamburgers or you can do your own. They are cooked to order as you specify. A nice touch for someone who has educated several cooks as to what ""medium-rare"" means (I send well-done back). Second: PRICES, reasonable for what you get. If you want cheap there at lots of places to go. Third, LOCATION, a bit hard to find. I live an hour away and will happily go again--enough said. If you are going to San Francisco and love hamburgers you should not miss this place. The cable car theme IS San Francisco. Fourth, CLEAN--I think this is the cleanest restaurant I have ever been in. The place was spotless. Staff quickly cleared tables, I saw someone carefully scrub a table with soap and water! Kitchen was spotless and so were bathrooms (I asked my wife). Most restaurants are pig-stys (sp?) compared to this place. I cannot wait to get back.