Very helpful educated service and exceptional prices. My sweetheart and I shopped ALOT for the prefect diamond ring - and we were super impressed with our experience here (we found out it is also called San Francisco Diamond Exchange - I guess the owner is Jesse James) Anyway, they eneded up having the best prices, which meant alot to my fiance. For me, I was really glad to finally meet some sales people that were not pushy, and acutally cared about my design needs being met and they taught me alot about diamonds too. All in all we ended up having a blast. What a fun place. We give it two thumbs up.