For naturally curly, often frizzy-headed me, the idea of smooth, silky, STRAIGHT hair is enough to make my mouth water. As I see it, I have two options:
1) 45 minutes sweating away with the hair-drier in my tiny bathroom before work
2) an over-priced blow out at one of New York's many overpriced salons that never lasts as long as i want it to.
Then I discovered Jean Louis David, and their mid-week $25 shampoo/blow-dry, and now I'm hooked. don't get me wrong: I still do my hair myself most mornings, but when I'm really rushed or I want it to look really good, I pop into JLD, and 30 minutes later, my hair looks shiny, silky smooth and perfect.