Every month I take my son to JCPenney to get pictures taken of him and it's always free. JCPenneys always has coupons out - either they send or they can be found in those Valupak coupons or various parenting magazines. The coupons usually state- Free sitting fee and a free 8x10 portrait and $3.99 for any additional sheet. It's great because I just go for the free 8x10 and usually don't purchase anymore. and when you pick up your photos, the envelope they come in has a coupon on top that if you fill out an online survey you receive $3.00 off your next purchase. So if you fill this out, your next visit you get a free sitting fee, 8x10 and one portrait sheet for $1.00!! And JCPenney pictures are such great quality!