When I first moved to J'Town, I saw there was a local video store, but never bothered to go. I figured the big chain places were better. Boy was I wrong!
The chain stores are impersonal, and are often out of the movie you want to rent. Not J'Town Video!! It's a small store, but they have a really great selection. I've never failed to go in without renting 5 or 6 movies! It's also a lot cheaper than the big chains.
Plus, the folks that work there are very friendly, and you even get free popcorn! You can't beat it!