It's hard not to notice Into the Wind when you're wandering the Pearl Street Mall. It's ultra-colorful and filled from floor to ceiling with fun things to look at and play with. It's nearly impossible to spend less than 15 minutes in here. They bill themselves as a kite store, but there is much more: wind socks, wind-up toys, diabolos, juggling equipment, and a variety of other silly little toys and games. There's even a room full of glow in the dark items - posters, stars, stickers, toys, etc. Because many of the toys are on display to touch and try, It's fun for kids and adults to browse.