To call this a kite store is selling it short. Yes, it's a kite store. But it's so much more.
Into the wind sells kites - an amazing variety of top-flight kites that I don't even know the first thing about. I've been in the store a hundred times, and I've never shopped for kites.
What I shop for is the small cool toys that fill the store - little wind up things, and squeezy things, and puzzle things, and noisy things, and kitschy things. They also carry great selections of yo-yos, marbles, and disc golf discs.