Identity Bar & Lounge

This place definitely has potential but never seems to bring in a good crowd. It could be a decent spot to watch games on Sunday but the food needs work. Cons: Food, Scene more

too many dudes. music sucked except for a little bell biv divoe. I sat on the corner of some chair where there was a party going on and then had a bottle of vodka. try to get that table if you want vodka, but i still wouldn't go to this place. more

If you are seeking a spot to just hang out with your friends on the weekends then Identity is definitely the place to go. It is also a great place to meet new people. It is nice to see an array of different groups of people joining together just to have fun. Whenever my friends and I go there, we just wind up having a great time! You cannot help but be drawn to the 'swankiness' view of the place. It is inviting and the bartenders and owners are very friendly. I have never been to a place where the owners actually care if you're having a good time or not. I enjoy the kind of music the DJ plays (80's music to Hip Hop to Rock to Salsa). The drinks served there are not watered down (which I like very much). I definitely recommend this place! Pros: Comfortable, Great Drinks, Can be Romantic Cons: no room to set coats more

I went here for my birthday and it was like the best. I had reserved a table in advances and the service was very good. The music and crowd was on point with lots of woman. So just want to say thanks to the staff for the VIP treat meant. Pros: drink speacial, happy hr 1$ more

My girlfriend took me out here for my birthday. The bouncer tried to get $5 a piece out of us when we walked in, even though we were on the phone there was no cover for ladies. When we decided to leave, he told us ""never mind the cover."" The drinks were terrible: how hard can it be to make Martinis? Oh yeah, the best thing was my friend handing the bartender a 50 and getting two dollars back. ""Oh I thought you gave me a 20.""...yeah, right, whatever. The whole upstairs bar was empty. The downstairs had a dj spinning terrible music while the dance floor was too small, way overcrowded. Needless to say, this place does not deserve it's 9.2 rating. There was nothing redeeming about Identity...which is lacking one. I give it a complete 0 and that is being kind! Stay away...not worth the time or money! Pros: Nothing Cons: Everything:, Service, Drinks, , Music, Decor...Ugh! more

This is an enjoyable place to hang. The staff is friendly. There are a lot of people that are there but it's not unbearingly crowded. The crowd is diverse. more

Great food, drinks and service. Very enthusiastic and cool owners and employees. Great drink special An A-plus!!!!!!!!! Pros: Great drinks, Great drink specials, Great service more

This is a fun bar with a unique environment. The drinks are good, the people are always friendly there. The music rotates without end or monotony. Every time I have gone to Identity, there is something new. The artwork changes, which always leads to interesting conversations, and with the new TVs and sports PPV, people of all interests seem to go there. more

This place rocks. I went with a group of girlfriends last weekend and we didn't want to leave because we were having so much fun. It's classy and stylish, yet doesn't feel pretentious. Definitely the best place on the block... HIGHLY Recommended!!! Pros: Attractive crowd, Awesome music, Great wine list more

During the week I sometimes come to this place for a relaxed drink, with good music (the genre varies depending on the night) played at a volume that allows conversation and fun stuff on the televisions (""Reservoir Dogs"", a boxing match, etc.). I like the way they pour and there's a good, small pool table in the basement. A couple of Saturdays ago my friends and I came early and ate a good meal at a couple of the upstairs tables, then went downstairs and danced in a fun mob of people until two. People were still wall to wall when I left. Pros: good music, generous pours, fun crowd more

Stopped in for drinks and the game was on. Two for one drinks for happy hour and $8 pitchers, too bad my team lost. I heard the place was different on Thurs -Saturday nights, so we came back on a Saturday and the place was packed. Great music, fun crowd, and a great hip-hop dj. Sports bar turns Lounge. Classy joint without the pretentiousness... will be back! Pros: Happy Hour, Two Floors, Fun crowd more

I have been to this place on Thursday, Friday, and Saturday and it was packed! Small but cozy and nice atmosphere. The owners are really cool and the people looked good. Drinks were good. Definitely check out the after work Latin/R&B party on Thursdays! It's Happy hour from 5-8 p.m. and the music is hot. Pros: Good music, Decent Food, Nice atmosphere more

I recently decided to have my birthday party at Identity after ending a wild night out NYC style there. My friends and I had a blast both nights. The bartenders were cute. On my birthday the D.J. kicked ass with old school hip hop: Naughty by Nature, Pharcyde, House of Pain etc. Upstairs or downstairs you can kick it any way you like. I'm going back this weekend! Pros: music, atmosphere more

Wow - what seemed like a laid back bar certainly wasn't - bouncer with an attitude - owner was unhospitable at best. As the only customers at the bar, when we wanted to pay they told us that ""most bars in NY have a $25 credit card minimum"" (our bill was $17.00) and told us there was an ATM around the corner....basically the owner was at the bar and had no idea of customer service and what's worse insisted on playing Phil Collins on rotation - in short don't bother! Cons: $25 credit card minim, bouncer up his own as, empty bar more