Looking for a boat is almost exactly like searching for a car. You have to do your research and have great salesmanship to make your deal.
I-44 Marine has both great merchandise and a great sales staff.
We went in with a pretty good idea what we wanted -- a smaller ski boat, but not the cheapest thing on the market.
Without high pressure tactics and trying to get us to upgrade to a higher priced model, we were shown several boats and then left to our own devices to try them all out in the store.
When we had a question, they were happy to answer, but they weren't intrusive.
We eventually found what we were looking for and they were very good about negotiating a fair deal for both parties.
We've had great service since receiving the boat and have never had a problem with it or the service there.