ING Direct has used innovative ways to enlighten the public about the services. ING Direct is bank that has great rates on savings account. There tv ads has made everyone talking about ING Direct. A good way to expose themselves to the Philly market is to open a Cafe in the busiest shopping street of Philly, Walnut Street. People are allowed to use free internet, which is limited to one hour of use. They can also get informed about the rate on savings account while ordering a cup of joe from the sales consultant. The location is very noticeable, it very bright. On their website there's is even a coupon for a free cup of coffee.