Like any other bike shop, they sell well... bikes. Both my sister and I bought our bikes there when we were little. And whenever we had a flat tire or a broken chain, we'd get it fixed there. I often go there just to browse the shop and look at the new "specimens" that come in. The people are friendly and always willing to lend a helping hand. Located right on Raritan Avenue, it's the first stop when you have a cyclery problem.