If you want quality prints and enlargements Hertners is the best in town by far. But if you want a camera, or filters, or any other type of equipment, you will find a cheaper deal elsewhere. Actually unless there is a sale, you will find a cheaper deal anywhere else you go. Even when they do have sales on cameras you can usually still find it cheaper at a chain electronic store. But if you need a lot of attention and information to make a good decision it is a good place to get it!