While in school earning my Accounting degree, I had to review a local company and explain their financial status using Standard & Poor?s and the company's financial prospectus. I selected Hardee's. During this time Burger King was the favorite consumer choice. I personally did not like BK because of the after taste. When I started eating Hardee's no other burger will do. Remember, doing the early 1990's McDonald's did not really cater to adults. I predicted to my class and my finance professor, Hardee's will out sell and perform financially than BK. Now approx 15 yrs later, I was right. I stated my argument with my class during my presentation of Hardee's financial position. Most in the class did not know where a Hardee's were located. I express to them, through a strategic marketing plan; Hardee's will not follow BK and McDonalds in the same geographic location. In short; I state this has proven to be the best strategy that a unique restaurant can use. Just as Chick - fill- and Zaby's. Still Hardee's is the best burger I have had short of my home made burgers.