For my experience at Groucho's Original Deli to be great, it didn't have to be just in Columbia. This franchise offers locations in multiple places. I liked the service and feeling (and the food) of this place that I found one where I am from and went there when I visited home. The sauce is amazing and the atmosphere of being downtown in Columbia helps it all sink in. Although the people were very friendly, organization wasn't their strong point, but this gave it a more informal and homey-kitchen feel. Go with friends and enjoy a good lunch!