Friendly, knowledgeable, and incredible selection of both new and used guns. Fair traders, although they have to move the gun you don't want. But they try to be fair to both parties. Expect about 80% for a nice used gun for what they can buy it for wholesale.
As far as selection of long guns go, they are happy to bring out several copies of the same rifle or shotgun so you can pick the wood. They generally have all current models of the larger manufacturers in all configurations, and if they don't, they will surely try to find it. I have been going there for more than ten years and I always hate to leave. Great top-quality lines of other clothing and accessory items. I know nothing about the fishing, but that side of store takes up about a third of all the space. Everyone is nice. A great place to go.
Pros: Knowledge, Service, Prices