I don't usually give reviews for stores, but I felt like I had to for this shop. First off this store has a great feel and setup, you feel like you are walking into a real surf shop and not just a commercialized department store. All the employees are really friendly and can give great advice for all the equipment they carry, which is a ton. Coming from California, and being in hundreds of shops, I can honestly say this is one of my favorites thus far. Their prices are super competitive and a lot of their stuff was priced lower then the distributors suggested retail (in a surf shop that is unheard of). I recently went to an outdoor surf movie premier there, where they had free beverages, gave away TWO skateboards and gave discounts for all their new snowboard stock to everyone that attended. Next time you need anything surf, snow, skate or windsurfing related I strongly suggest you check this place out, you will not be disappointed.