When I first expressed an interest in playing golf, my friends took me to the big box stores first. Needless to say, they weren't that friendly, not so accomodating and not that knowledgeable. Surprisingly, none of them shopped here but I was aware of it due to a cut through when avoiding traffic. We went in and was greeted by Dennis and he walked me through the whole process of fitting, club selection, shoes, clubs, gloves and even gave me a quick lesson. I bought my first set of clubs there and years later I'm on my fourth set and I can still get an occassional free lesson to get me back in the fairway if needed. While I'm ususally spending money there, I feel like Dennis and the gang are family. Great place to shop in person or online.