I've known Steve for years. The main reason I continue to do business with him is because I can TRUST him. He will not rip you off (i.e. switch diamonds on you and other stuff you read about). That's probably the most important thing in finding a jeweler. The next best thing about Steve is his work of art. He's made me some beautiful rings over the years, and I love every one of them!! Not to mention, his prices are fair (let's face it everybody has to make a buck, and that's OK if it's an honest buck!!) Steve is a great jeweler and I will continue to refer friends to him, mainly because he is trustworthy, and he knows his stuff! So there you have it!
Cons: not sure