I remember when this store first opened. Shortly thereafter my husband and I were attending a chili cookoff and before we went I dragged my husband into this store. To my surprise he purchased an 18k gold ring with a 6 carat citrine center stone for me! That was the beginning of a beautiful friendship. I have since purchased pearls, gemstone rings and earrings as gifts and last but not least I purchased one of the most extraordinary bracelets I have ever seen. Comprised of ""rainbow"" sapphires channel set in 18k gold this bracelet is appraised at over $15,. My point is that you can get extraordinary values that everyone can afford and you also can get one of a kind jewelry that will make you feel like a million bucks. I love these guys! Next time I am in CA I shall be visiting to add to my jewelry armoire!... Thanks guys!