After having bought clothing at other places and having them shrink and fade I decided that I wanted my children's clothes to last long and still look the same as when I bought them. I found that baby gap although a little more expensive has the best quality for the price. I do admit it is rare I buy anything that is not on clearance but I have never had a problem with Gap clothing for my children. I have saved the clothes I bought to have my next child wear them. The service I receive at Gap kids is by far better than any store that I have been into. They go out of their way to make sure I am pleased with my service and I am!