Frye's marketplace (the Ahwatukee location) to me is the epitome of Ahwatukee's whiteness. It is downright expensively decorated and elaborately so.
I think...I have a new love for their produce section o_o!!! Goodness gracious, if I ever had a produce store, I would put 500000 watt light bulbs on the groceries too, because by god those apples and pears look absolutely beautiful under the right lighting (who knew?). And the furniture section!! fancy pancy =D. I like how they moved all the snacks to an aisle and designated it, "snack city", with other smaller signs with things like "chip street", or "candy lane". Really really cute =).
And NOT ONLY is everything pretty, but it's relatively reasonably priced too. Not the best I'll say, but it's pretty good for such a good looking store.