If these folks were of the canine persuasion, they'd clearly be the friendliest, most helpful and eager to please Labrador retriever on the planet. And nope, I don't work for them! This is my first year back in Utah after living in Arizona for 20+ years. I needed some serious updating on the local flyfishing scene, so I wouldn't look like some desert rat next time I throw bugs at the non-deserty fish up here. After reading some of the other reviews posted here I decided to give them a shot. Sam was awesome, and took all the time I needed to answer my questions, go over flies, locales, waters, etc, with a completely honest and friendly way about him. The dude even remembered my name after I'd introduced myself some 15 minutes earlier! Now THAT's the way to run a flyshop.