This is a really, really great farmer's market! I love walking around the Embarcadero and enjoying the fun samples, delicious food and wonderful produce.\r
If it was a bit cheaper, I would definitely give the farmer's market a full ""10"". Even so, it's a great place to bring out-of-town guests or to enjoy a Saturday morning date. Going on sunny days can be a bit warm, but partly cloudy days are just perfect.\r
And here's another tip - Even though, I'm sure the food is probably okay there, I've experienced terrible customer service at the Prather Ranch farmer's market booth several times and would definitely not recommend going there. There are plenty of other more friendly and super-delicious options to choose from!
Pros: Ambience, Wonderful food & produce, Parking (if you get there early enough - check the farmer's market website for lots)
Cons: Be willing to wait, Can be a bit crowded, Weather can make a big difference so check reports beforehand!