Plain and simple, the merchandise that they carry is very vast. From Bibles (of course) to guides, literature, knick knacks, gifts, clothing, jewelry and more.
The selection really is awesome. If you are looking for a gift for a child, adult, or even your clergy, you are sure to find something that is more than suitable and you will proud to have purchased.
They do run sales on a regular basis. And their clearance is awesome. You can really cool t-shirts for only a few bucks. And the cool ones... the ones your children will even like to wear. *wink*
For me, the best things I have found and purchased here are the Biblical study guides. The selection that they have can be compared to any of that you could find on the internet. They do carry it.
Excellent place to shop. Good parking. Friendly sales associates that are very helpful. They have helped me numerous times in finding just the *right* items for teaching Sunday School.