At least that is what I tell myself when we go there. I have a hard time paying over $100 for shoes but my husband always says you get what you pay for when it comes to shoes. We have bought several pairs from here- he is a die-hard Ecco wearer, and this place has the best selection. The salespeople are very knowlegeable and will let you try on as many as you please. Great selection of high-end footwear that should make your feet happy!