For years, people had told me that the Jewelry District of LA is the place to go for the value-conscious consumer looking for a good deal. But with literally thousands of jewelry shops crammed into those few streets, where exactly does one go? I asked a number of friends and colleagues familiar with the Jewelry District this very question. They all mentioned one name: Eli's Jewelry. Situated off the beaten track on the second floor of the California Jewelry Mart, Eli's is a clean, elegant shop with counters and counters of beautifully hand crafted jewelry. But what makes Eli's special (especially compared to any jewelry store you'll find at the mall) is the service. Eli's is a family run store that's been in business for thirty years. Now in the hands of sons Eli Jr. and Raffi, you'll find their advice trustworthy and helpful. I entered their store knowing nothing about diamonds; and they soon fixed this, but without making me feel stupid. More than anything, I appreciated the total absence of sales pressure at Eli's. When I began to settle on a particular diamond, they told me to ""sleep on it."" ""Don't rush this decision,"" they cautioned. When I narrowed my search down to two stones, they made no attempt to press me into selecting the more costly one. I couldn't believe it. In the end, they offered me a beautiful stone that was everything I needed it to be (and nothing I didn't need), and they gave it to me for an excellent, excellent price. In conclusion, my ring turned out great, my girlfriend (er, fiance) absolutely loves it, and I will happily go back to Eli's for my future jewelry needs. If you're considering taking advantage of the wholesale prices of the Jewelry District, make sure you visit Eli's.
Pros: Good customer service, fair prices, etc.
Cons: Parking throughout the district is a little pricey; but weekend rates are okay