You can find a good selection of high-end running shoes (New Balance, Asics and Nike) and the friendly and knowledgable staff caters to a wide variety of runners ranging from the novice to the marathon competitor.
The store is owned by Gary Smith, a local running afficionado and sponsor of numerous high-profile road races.
The back wall features shoes that can have a discount of up to 50 percent off of retail. An even better deal can be found on clothing, (particuarly women's), where discounts up to 75% off retail can be found in the sale rack.
Frequent this store instead of Sports Authority if you want personal service and expertise. They are a dying breed.