The staff is always friendly and welcoming; whether I was there to get glasses or contacts. Dr. Fishberg personally helped me with fitting my contacts, and the other doctors helped address my dry eye issue. I've never had any problems with the products or prescriptions I've received, and any time I need my glasses fixed or repaired (lens fell out, missing screw, and mostly these happen because I forget to put my glasses away properly when I'm not using them), they've always fixed/adjusted them when I needed it. Price wise, the exam and cost of glasses/contacts seem reasonable from what I've heard, even if you're not a UCR student. Last time I went in, the techs were eager to make sure that patients understood how to obtain mail-in rebates, and gave them options for how many boxes of contacts they'd need (3-month's supply, half a year, or an entire year). All in all, I've been going to Dr. Fishberg's office for four years, have no complaints, and have recommended his office to my family and friends -- so I'd definitely recommend him for you too.
Pros: Great service & knowledgeable staff
Cons: I'm a UCR student, so I don't know how reg. pricing is...