I felt like Carrie from SATC when one day my laptop died and I had failed to back up my hard drive. Instead of going to some chain store computer repair shop, I chose to support a local neighborhood shop.
The store is located in Union Square and easily accessible by subway. The computer geeks here are friendly, nice and don't talk down to you in computer language you don't understand. They were very patient in explaining things to me and were successful in retrieving my files. The cost was comparable to what big stores might charge for similar servicese.
I'd go back and use them anyday over a chain store where I know I'd be treated like just another number.