I'll admit it - I don't know the first thing about cars and I have paid too much for unnecessary or relatively minor services at other garages in the past. I decided to try Cole's based on three other reviews I read on this site. My car is 10+ years old and I'm about to move across country. I had a ton of work done that I had been putting off (including a new timing belt and water pump), and based on my old repair orders from other garages, I can tell that the cost was very reasonable. Mike, my mechanic, included a number of services as a courtesy. He even told me that I didn't need new brakes, when *2 years ago*, a mechanic at the Firestone on Geary tried to convince me to get new brakes. At least I knew enough to decline that one. If you've ever worried that you weren't being charged reasonable prices at a garage or that mechanics were suggesting unnecessary services, you can come to Cole's and not worry about it. Also, they completed all of my work during 1 day.
Pros: friendly, trustworthy (i.e., honest prices)
Cons: none for me