You can't beat a theatre in downtown Salem. It's easy to get to and you avoid mall traffic. There's two bus routes and a commuter rail for kids and those who can't drive. Plus, downtown historic Salem offers the best in entertainment, atmosphere, and food on the North Shore. I personally recommend the Patriot Cinema in Salem as opposed to those other so-called ""highpriced"" cinemas in the malls.
Pros: location, atmosphere, good service
Cons: small theatre, (unless you like, smaller theatres)