OK, I admit that CiCi's is really cheap pizza. Heck, if I had a little league team to feed, I'd probably choose price over quality too.
But seriously, the pizza tastes like cardboard. It's limp... not quite thick enough to be called thick crust, but too limp to be thin crust. It's cheap pizza made with cheap ingrediants.
That's not to say that I never go there. If there's a big group of hungry kids to feed... heck yeah, I'll take them. They love the video games, and it's a noisy enough environment that you don't feel embarrased if they're not on their best behavior.
But if you're looking for a family dinner out... I'd choose someplace else. For a few extra bucks, you'll get better quality and a better atmosphere. And the kids won't be begging you for quarters as soon as they snarf down their food.