I asked myself that very question. This hidden location is home to the very best Italian cuisine in East San Diego. With many Italians living in San Diego, it is hard to say that one restaurant is the best. I can say this for Ciao Bella. You must make a reservation if you even want to eat there. Weekends are very busy, and there is not a lot of seating. Try the spinach salad, and the prosciutto with melon. Molto Bene! The servers are all speaking (yelling) in Italian just like at home!