I like the trays they have that fit in their cup holders. These are a great thing when you are sharing something with the person sitting next to you. I also like the large variety of their snacks. Heck....they also have meals so you could order dinner and eat it while you watch your movie. I've only had the popcorn, but they offer things pizza, burgers, and sandwiches along wtih the usual movie fare of popcorn, candy, nachos, pretzels. I also like that they have punch cards for movie tickets and for concessions, so if you keep going, you occasionally get stuff free. All other things equal, I'll choose this one over Cinemagic just because of the punch cards.