When my kids were born, I was addicted to this place! A friend referred me to this place mainly because the clothes they sell here are so soft and really suitable for newborns and toddlers. What I really was impressed with was that not only were these soft clothes cute, but they stayed soft even through numerous washings! During my first visit there, I signed up for their mailing lists and since then I have been recieving discounts that add to thier already pretty reasonable prices. This is definitely one of my favorite places to shop for newborn clothing.