This movie theater is quite close to San Jose State University, just a couple blocks away. It is safe to assume you see at least a few students hangout out there at any given time. I've known a few people that took part time jobs here because they liked the place so much. It is definitely not your typical theater. It is more eclectic and artsy. Obscure, artistic films are often shown. They tend to be independent films rather than commercial. This theater doesn't draw enough crowds usually, so it relies on film festivals to draw in more consumers.