I never liked the taste of Burger King's burgers when I was a kid. Now that I'm older and my palet is much more refined (HA!) I really like the flame broiled taste. I definitely prefer them to McDonald's because they don't screw up my order every time I go there. Plus, their menu is cheaper than most other burger places. I also really like that I get a choice between fries and onion rings (I always prefer the onion rings). The service and cleanliness are typical of any other fast food place.