Totally for the "hip" college crowd. And by "hip" I mean "alternative" and "snotty". You can sell your old clothes and buy other people's old ones. Watch out when you sell: first of all, they completely judge you on what you turn in- watch out if it's not some chic retro leopard fur crap from SoHo...otherwise, they'll cast a dirty, disapproving look. If they do happen to buy your old clothes, they'll give you a fraction of what you could get elsewhere. The store smells, but if you like funky, used stuff, this place is excellent. Just be sure you can compete with the snooty, alternative, purple-haired, pierced crowd.