I have purchased about 6 bikes for myself and family and gifts since 2005 or so. They have as good of deals as anywhere else on TREK and other brand name bikes. What sets them apart is the qyuality and skill that they have for bike maint. I have always been very pleased. Putting 3000 - 4000 mile on a bike a year, you do need quality maintenance, and they are great. Have not has a good expreiance elsewhere at the larger bike chain store in the area.