I've spent the last 10 years trying to find an affordable dentist. The first dentist wanted $14,000 and the last wanted $9,000. They wanted to give me cosmetics!!! No one was listening. I needed to smile again and that's what Bright Now is focused on, as well as my health. They made me feel secure and comfortable and offered me an affordable plan. I wish I had come sooner. Plus they have excellent customer service skills.I know my teeth are not in good shape, one thing they did for me, was not to make me feel any worse than I already did. I believe they know how people feel when their choppers are on the blink, yet they never treated me any different or made any remarks that would cause a person to risk it all and go in debt.. I love em here at Bright Now. They have just begun and I'm very excited.