Boing! as much fun as it's original - Boing Boing on Union St. I was introduced to the first one, when I needed a present for my first grandchild, and wanted to keep up with the times. Hip is one word for both Boing Boing, and Boing, but it is more than that. It is also practical, organic, handmade and LOCAL, especially the new store. I personally find it to be an energy booster, which is surely needed, no matter what your generation, when interacting with newborns. As for gifts, there is an endless supply of creative and yet practical ideas, and that saves the time of shopping around, even if you are not so lucky as to find the owner, Karen, around to help you out. If you are in the neighborhood of Park Slope you are indeed fortunate. But then one would assume that the owner of Boing Boing would have figured out what Brooklyn neighborhood is the newest, hippest neighborhood in Brooklyn. I'd expect nothing less.