I had heard a certain radio station brag about bingham cyclery and I thought that that meant that it would be good but you would pay a lot for their products, but I was wrong. My wife and I both bought new bikes at Bingham and had a great experience. They knew a ton about what they were selling and we saved a total of $500 on the bikes we got. They didn't promote the most expensive bikes like I assumed they would. They found out what we needed and then promoted what we needed in the bikes.You can spend as much or as little as you want in that store.