Bike Attack

Bike Attack was founded in 1994 in Berlin, Germany by US Downhill and BMX racer Ericson and his German wife in cooperation with the US Army. 

Bike Attack served the US soldiers, their families, US embassy members and the allied forces with outstanding service and received several awards from the US embassy. When the US Army left Germany in 1995, Bike Attack was converted into a bicycle retail store for the German public and quickly became famous as a distributor for Merlin and Bontrager. 

In 1999 Ericson and his wife moved their location to Venice beach and established quickly a good relationship with the community.
Bike Attack Venice also became a Germany distributor for Foes Racing, Hanebrink and Astrix and focused mainly on extreme downhill racing. 

In 2005 Bike Attack opened a new boutique on Main Street in Santa Monica with Andrew Smith and it immediately received a great response from the neighborhood. 

Through it's closed proximity to Urth Caffee, Bike Attack became quickly a favorite to LA's celebrities, including Leonardo DiCaprio, Owen Wilson, Adrian Brody, Gary Dourdan (CSI) Julianne Moore, Vince Vaughn, Mickey Rourke, Robert Trujillo (Metallica), John Frusciante (Red Hot Chili Peppers), Brandon Boyd (Incubus), LeAnn Rimes, David Beckham, Johnny Hallyday, Pamela Anderson and much more. 

Bike Attack is now a full service bicycle store that emphasizes on friendly customer service, pro repair, bicycle & component sales from high end - beginners, specialized in urban cycling, mountain bikes, road bikes, track bikes, hybrid bikes, commuters, electric bikes and a wide variety of beach cruisers. 

Bike Attack also has it's own downhill and cross country team and offers group riding and training classes for all ages, road and mountain. 

Bike Attack is a platinum sponsor for the Aidslifecycle and offers 15% discounts for participants of Aidslifecycle and all licensed racers (Norba, UCI, Triathlon). 

Bike Attack offers friendly support to community clubs like Critical Mass, LA Bike Coalition, Bicycle Kitchen, Bikerowave, Wolfpack, Midnight Ridazz and more. 

Bike Attack is open 7 days a week, phone: 310-581-8014, www.bikeattack.com. 

Bike Attack’s success is strictly based on the love for cycling.