Heck, the line is aound the corner sometimes. But it moves FAST. Being a big Diddy Riese fan, I have a hard time with the ""healthy"" stuff. Well, not here. It's the closest thing to D-Lites Low Fat Softserve that I've found on the West Coast. Except the carbolite, awesome creamy testure - just like Dairy Queen. And it does not taste low cal! They have some ""rotating"" flavors and some constants. Low fat, non-fat, dairy free, and carbolite/low sugar/no sugar added. My wife has diabetes and this stuff is fine for glucose levels in moderation. Refreezes well - just let it thaw for 20 min. Parking is awful - lots of restrictions on Olympic and the lot is tight and packed. Send a passenger in and let the driver park (or sit in the tow-away zone). Or streetpark on westwood or the far side of Olympic. Eat it there (cool neon/retro decor) or take it home. The Peanut Butter is freakin' awesome. I'm also hooked on the Pumpkin. Some of the Chocolates are also excellent. This place will get you hooked. The Fro-Yo place in Malibu and Brentwood are marginal at best. Same with the new ones in Westwood. Penguins is nothing special. Don't get me started on pink berry - gag. This place rocks. The lines are long for a reason. It moves fast. Get a stamp card for buy 10 get 1 free; grab the Onion Newspaper at the door, and enjoy the wait as you contemplate your order. Bring a date (healthy choice) or the kids. If you want full fat, go to Diddy Riese in Westwood Village. If you want healthy but tasty, the Bigg Chill is your place!
Pros: Best softserve in LA - great flavors, great texture, not bad for you
Cons: Parking! Crowded, tight, small lot. I still go!