It's probably the homemade cinnamon rolls that they make on the premises... You can get them with nuts, raisins, or plain. They have a roll-like consistency and are not as sweet as say a cinnabon. Beiler's has pretty good brownies too and cakes that you can buy by the whole cake, a half cake, a quarter cake, or a slice. They bake their own bread here too and have a large variety of cookies, muffins, and other baked goods such as very good cinnamon donuts. The best thing here though is the apple fritters located on the side counter to the right on the top shelf. Drizzled with icing, these are an inexpensive and filling treat. Be sure to get there early though, because sometimes they sell out early. Also, on Saturday afternoons around 3:00 PM everything goes on sale because they are closed Sundays until they reopen on Wednesday.